Business solutions
built on people

No BS—Just common sense.

Given our decades of leadership experience in HR, here's what we know...

Businesses can't grow if they can't build and sustain a team.

Building teams means hiring the right people, at the right time, for the right positions.

And that’s just the beginning. Now you have to figure out how to keep them.

You just realized you need help growing or transitioning your business and you have no idea where to start.

You're spending too much time trying to solve people problems you don't understand.

You need help finding benefit solutions to meet your employees' needs within budget.

Do I really need HR expertise?

Are you struggling to retain talent?
Have you had to seek outside counsel for any employment matters?
Is company culture important to you?
Do you sometimes feel like a high school guidance counselor or referee?
Would you rather focus on the business, instead of people issues?
Are you a multi-state employer?
Do you have more than 15 employees?

If you answered “yes” to any of these questions, then, YES, you need someone who knows HR!

Reasons customers ask
for our help

I need someone I can trust to get sh*t done.

You just want to sleep better at night knowing HR is under control.

I need experienced HR help.

You’re not ready to bring on a full-time HR executive, but you need someone you can rely on with experience and maturity when problems arise.

I’m from outside the US.

You need a familiar face on your side when US HR regulations have you, well, buggered.

Get more done with the team at sensibleHR

Fractional HR
Leadership

We provide executive management and HR expertise, when you need it.

Organizational Development

We help you build the plane while you’re flying it.

Growth & Change Enablement

We have the playbook to get you from where you are now to where you’re trying to go.

Advisory

Whether it is leadership coaching or mentoring of HR professionals, we are not afraid to deliver the unvarnished truth.

𝐏𝐞𝐨𝐩𝐥𝐞 𝐒𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 (𝐏𝐒𝐅)

Our 𝐏𝐞𝐨𝐩𝐥𝐞 𝐒𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 (𝐏𝐒𝐅) is a comprehensive organizational design strategy which optimizes the growth, development, and efficiency of a workforce.

The framework provides a structured approach for organizations to scale their human resources effectively, ensuring alignment and adaptability with the company’s objectives and evolving business needs.

The PSF prioritizes scalability by fostering a culture of continuous learning, promoting employee well-being, and implementing agile HR practices to support sustainable organizational growth.

Contact us to get started

Business solutions should be driven with your people in mind.

As a boutique HR advisory firm, sensibleHR’s focus is supporting the spectrum of Organizational Development needs from establishing HR strategy, structures, and processes to partnering with leadership on change management initiatives. We’ve seen enough and accomplished enough through our combined years of experience to customize our approaches to fit your needs.

We specialize in working with early stage and fully operational companies where there’s a critical need for no bullsh*t HR leadership.

Testimonials

After sitting down for just a few hours with sensibleHR we had a strategy outlined. Over the next six months they improved that initial strategy and delivered on all our core needs. The level of competency and experience these guys bring to the table is impressive and comforting.

Mark Machen

Managing Partner and Founder Headwater Investment Partners

Like many organizations, ours had gone through substantial changes. SensibleHR helped us navigate the changing workplace and all the HR challenges that come with it. They have become a trusted advisor, are always available and have helped Keep America Beautiful a much improved HR function.

Becky Lyons

Former Chief Operating Officer at Keep America Beautiful

“SensibleHR brings a wealth of knowledge, competence, and business expertise. They ask the right questions to ensure they understand your business before making suggestions which creates solutions tailored to your exact needs. They are direct and thoughtful in their approach which engenders trust in them and in their advice. Having known Brian for many more years than either of us care to count, I know his insights and quality of work are top notch. Meeting Kay felt like I had known her forever. I won’t ever start a new role without their compliance audit.”

Melissa Garza

Chief People Officer at Fourth

I have had the pleasure of working with the sensibleHR team for years. They are a true partner that I trust with our HR needs. Especially with a growing company, it’s vital to have a trusted team that you can rely on. Their expertise and professionalism has been an asset to me and we will continue to leverage this skilled team for years to come.

Susan Barfield

Founder and Chair at Case Works

SensibleHR saved me when we suddenly lost our HR support and needed someone to feel the gap immediately. They connected me to a fabulous contractor to help with benefits and Brian stepped in to recruit an emergency position when we couldn’t get any traction using other avenues. After getting us through the fire drill of having no HR, Brian helped me find an HR hire and the sensibleHR team has continued to serve as our Senior HR support for the last 3 years. They are an awesome resource and it’s good to know we can tap into their skills, and they will be there in our time of need.

Kimberly S. Granberry, CPA

Chief Financial Officer at Proof Advertising

Sound HR counsel is important for all organizations. For smaller, growth-oriented, companies like my BeHome247, it is essential. SensibleHR has been a great source of direction and advice. I would actively seek their service again.

Peter A. Gudmundsson

Chief Executive Officer at BeHome247

Trusted Partners

APW

Tactical, Day-to-Day HR Support, Payroll & Leave Administration; Full Cycle Recruiting & Video Interviews; PEO Unbundling; People Planning for Exit Strategy

G&A Partners

Trusted HR solutions, employee benefits, payroll services, and more

Our Story

Co-founders Kay and Brian first met in 2010 at an HR Leadership Roundtable in a chocolatier and wine shop in Austin, TX. It was their mutual love for a good red that broke the ice. As they started to talk, they quickly discovered their common sensibilities about their profession – all the things right about HR and the many things that are wrong. It was this initial conversation that spawned sensibleHR in 2021.

Kay and Brian are cut from the same cloth when it comes to their approach to HR. They adhere to a business-first philosophy, while keenly understanding that a business cannot thrive without people. Their Texas roots have spurred their common sense based, no-bullshit styles. Anyone that has worked with either of them will tell you they call it like they see it and when it comes to feedback they don’t hesitate to deliver the sting if it’s needed.

They share and instill with sensibleHR’s bench the sensibilities that underpin their no BS approach ensuring that no matter who you work with in their organization you can rest assured you are getting the same no nonsense support you deserve. It is these shared views and sensibilities, along with red wine and dark chocolate, that inspired sensibleHR then and continues to inspire the team today.

Brian Vogel

Co-Founder
Connect on Linkedin

Kay Stroman